The world of football is no stranger to innovation and this is why millions of crypto stakeholders have started questioning whether a potential FIFA Coin is in the works. From Video Assistance Referees (VAR) technology to global fan engagement platforms, football continues to evolve.
Now, FIFA, the international governing body of football, is making waves in the blockchain space with its recent partnership with Avalanche, a high-performance blockchain platform.
On Thursday, May 22, 2025, Avalanche disclosed that the world’s governing body has chosen its infrastructure to create a dedicated FIFA Blockchain. This has sparked speculation within the crypto economy about whether a FIFA Coin or Token is on the horizon.
Given FIFA’s history of exploring Web3 and the increasing use of blockchain in sports, this move has the potential to transform the way fans engage with the game.
So, what does this partnership mean, and is a FIFA-branded digital currency truly in the works?
FIFA’s Blockchain Ambitions Take Shape
First and foremost, FIFA’s partnership with Avalanche marks a significant step in its Web3 journey. Unlike its previous collaboration with Algorand for the FIFA Collect non-fungible token (NFT) platform during the 2022 Qatar World Cup, this new venture focuses on building a custom Layer-1 blockchain.
According to reports, the FIFA Blockchain will be Ethereum Virtual Machine (EVM)-compatible. It will offer improved performance, scalability, and customisation. The CEO of FIFA Collect and Modex, Francesco Abbate, emphasised that rigorous analysis led to the selection of Avalanche’s technology due to its speed, security, and low transaction fees.
This shift from Algorand and Polygon to Avalanche signals FIFA’s intent to take full control of its digital ecosystem.
Moreover, the partnership aligns with Avalanche’s reputation for supporting enterprise-grade blockchain solutions. Avalanche’s subnets, which allow institutions to run customised blockchain environments, make them an ideal choice for FIFA’s ambitions.
For instance, Avalanche’s recent Avalanche9000 upgrade has reduced the cost of deploying Layer 1 networks, making it attractive for large organisations like FIFA.
Consequently, this collaboration not only strengthens Avalanche’s credibility but also positions FIFA as a pioneer in sports blockchain adoption.
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The Buzz around a FIFA Coin or Token
Transitioning to the core question, the possibility of a FIFA coin or token has been a topic of discussion since FIFA President Gianni Infantino hinted at it during a White House crypto roundtable in March 2025.
Infantino expressed enthusiasm for developing a FIFA Coin in the U.S., aiming to engage the global football fanbase of over 5 billion.
Although Avalanche’s announcement did not explicitly mention a token, the infrastructure being built—a scalable, EVM-compatible blockchain—lays the groundwork for one.
In fact, posts on X (formerly Twitter) from March 2025 speculated that a FIFA Coin might initially leverage Algorand or Hedera Hashgraph technology due to prior partnerships. The diversion to Avalanche suggests a new direction.
Furthermore, the FIFA Blockchain’s purpose extends beyond NFTs. While FIFA Collect, the organisation’s NFT marketplace, will migrate to the new blockchain, reports indicate plans for broader applications. Ticketing, merchandise purchases, and fan engagement initiatives are among these applications.
Imagine purchasing World Cup tickets or exclusive merchandise with a FIFA Coin—such use cases could revolutionise fan experiences. However, FIFA has not yet confirmed details about a token’s launch.
Such uncertainty leaves room for speculation about its potential structure and utility.
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Why Avalanche Makes Sense for a FIFA Coin
Avalanche’s technical capabilities make it a strong candidate for hosting a FIFA Coin or token. For starters, its high throughput and low transaction costs are ideal for a global platform handling millions of transactions.
Additionally, Avalanche’s subnets allow FIFA to create a tailored blockchain environment, ensuring privacy and control over its digital assets. This is a significant upgrade from FIFA’s earlier Algorand-based NFTs, which lacked the scalability needed for expansive Web3 initiatives.
On top of that, Avalanche’s growing ecosystem supports FIFA’s vision. The network has seen increased adoption. Adopters include projects such as Solv Protocol’s yield-bearing Bitcoin token (SolvBTC.AVAX) and VanEck’s Avalanche-focused fund, set to launch in June 2025.
The AVAX token itself surged nearly 10% to $25.15 following the FIFA announcement. This reflects market confidence in Avalanche’s partnerships.
Therefore, FIFA’s choice of Avalanche suggests a strategic move to leverage a robust, future-proof blockchain for its digital currency aspirations.
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Challenges and Considerations
Despite the excitement, several challenges remain. First, regulatory hurdles could complicate a FIFA Coin’s launch, especially in the U.S., where stablecoin legislation is still evolving.
Additionally, while Avalanche’s technology is promising, integrating a global fanbase into a blockchain-based system requires user-friendly interfaces and education. FIFA must also ensure that its token avoids the volatility seen in other crypto projects. A wonderful example of this is GUN, the novel token of the GUNZ network, which shed a substantial percentage of its launch price within a short period.
Moreover, FIFA’s previous Web3 ventures, like FIFA Rivals—a blockchain-based game launched with Mythical Games in November 2024—faced criticism for limited mainstream adoption.
To succeed, a FIFA Coin would need to offer tangible benefits, such as exclusive access to events or rewards for fan engagement, to attract a broad audience.
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The Road Ahead: Should crypto lovers expect FIFA Coin?
Looking ahead, the FIFA-Avalanche partnership sets the stage for a transformative era in sports and blockchain.
While a FIFA Coin or Token has not been officially confirmed, the infrastructure being built suggests it’s a strong possibility.
By leveraging Avalanche’s scalable and customisable blockchain, FIFA could create a digital currency that enhances fan experiences, from buying tickets to trading collectibles.
However, success will depend on clear use cases, regulatory compliance, and seamless integration into FIFA’s global ecosystem.
In conclusion, the FIFA Blockchain, powered by Avalanche, is more than a technical upgrade. It is a bold step toward redefining fan engagement.
A FIFA Coin’s future is uncertain, but the Avalanche partnership could transform sports and Web3, redefining global fan engagement.
As FIFA continues to innovate, football fans and crypto enthusiasts alike will be watching closely to see what’s next.
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9 Comments
Pingback: Raphael
Interesting development. FIFA COIN could have potential if its tied to real-world use cases, like ticketing, merchandize, or fan engagement. Let us be patient and see the whitepaper and tokenomics before getting too excited.
Not sure about FIFA COIN. How will they ensure the coin is used responsibly and does not exacerbate match-fixing or corruption issues in football?
Great breakdown of decision biases-easy to grasp and highly relevant for anyone diving into the cryptocurrency world.
I am speculating big on FIFA COIN! If it is marketed right and gets enough traction, this coin could pump hard. Anyone know if there’s a presale or ICO?
Love the idea of a FIFA COIN! Could be a great way to engage fans and create new experiences. Hopefully, it will benefit the sport and the fans, not just investors.
FIFA COIN? While this has not been launched yet, it sounds like another cash grab. What’s the real use case for this coin? Don’t believe the hype until I see some solid utility.
FIFA COIN could be a game-changer! With FIFA’s massive global reach and Avalanche’s technology, this coin could soar to the moon. I am all in on this potential gem joining the cryptocurrency market in the not-too-distant future.
While it is highly unlikely, it would not be a surprise if FIFA could launch a coin to engage fans. It will be exciting to see if such a coin could help soccer fans make some profit.